Smartwool
Life is good if you are sheep producing wool for Smartwool. Fresh air and water. Plenty of food. Many acres of ground to roam. Shelter from rain and sun. Humane methods of shearing. What else might you want? No, cocktails with George Clooney or Brad Pitt or Jennifer Lawrence probably isn’t in the cards for you. Probably not for the executives of Smartwool either. But since you are providing the finest Merino wool for an array of products produced by Smartwool, you can take pride in your fibers being used in the finest natural fabrics used in clothing today. That is, if sheep are proud of their wool.
Since so many clothing companies have gone to synthetics for their products, natural fibers like wool are sometimes lost in the shuffle. But natural wool has certain qualities not easily found in synthetics. Consumers looking for the best in sweaters, socks, base layers and hats would be well advised to shop for these outstanding offerings.
8 Reasons to Wear Wool
It is naturally warm and regulates body temperature.
It is naturally cool when the wearer is hot as it wicks moisture away from the skin as a vapor.
As a renewable resource, it is friendly to the planet.
It is biodegradable.
It naturally breathes.
Resisting oder is something every self respecting sheep strives for everyday. People benefit from this too.
Merino wool, in particular, is softer and thinner than regular wool making perfect for being the first layer next to skin.
Easily combined with synthetic fibers, it can create apparel designed to last for many seasons and many uses.
What Does Smartwool Make?
Sweaters for men and women.
Socks with creative designs.
Hats for when the weather turns chilly.
Base layers to insulate for those long hikes.
Their Dedication to Animal Welfare
This company practices what it preaches. It is good for them and their growers when the sheep are protected and healthy. Sheared once per year, a typical sheep will yield about 40 wool socks. This shearing is necessary for their health as they do not naturally shed their wool. As part of their animal rights commitment, they pledge to only use humane methods to do the shearing.
The commitment does not end there. Their suppliers are subject to annual audits to ensure the sheep are kept healthy and provided a stress free environment. Training is provided to strive for continuous improvement.
Other Corporate Commitments
Environmental sustainability - their own operations and their supply chain.
Quality fibers means using Merino wool due to its softness.
Traceable to source means they know where all their wool is coming from and how it is produced.
Social responsibility is a commitment to the rights of all people.
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